Add-on · Competitive intel
Continuous competitive monitoring. Surfaced where you actually work.
Tracks competitor launches, positioning shifts, pricing changes, and win/loss patterns. Feeds Marketing Wizard positioning briefs and Sales Wizard deal reviews, with a human-review gate before anything public-facing.
What it watches
- Competitor website changes — positioning, pricing, messaging, careers pages.
- Launch and product-announcement patterns across the competitive set.
- Win/loss themes extracted from your CRM's competitor-noted deals.
- Public analyst coverage and shifts in category framing.
- Customer-review signal on G2, Capterra, and category-specific review surfaces.
Where the signal surfaces
Competitive intel isn't a dashboard. It's a feed that surfaces where the work happens. Marketing Wizard picks it up for positioning briefs and launch-response drafts. Sales Wizard picks it up for deal reviews — when a deal is flagged as competitive, the latest relevant competitive read lands on the deal record. Leader Wizard picks it up for quarterly segment readouts.
Human gate before public
Anything competitive that flows outward — a public positioning brief, a sales battle card, a public blog response — passes through a human-review gate. Wizard can draft the response; a human approves the send. This is non-negotiable.
Status
Reference implementation in progress inside Warden OS as the "competitive-intel" researcher module. Ships with Wizard launch.
Coming with Wizard launch
Tell us your competitive set.
Flag the competitive-intel add-on in the beta form and list your top three competitors. We'll pre-scope the monitoring before the walkthrough.